Search results for "environmental advertisements"

What kind of values could be recognised in green messages, with special emphasis on children

2015

A lot of attention has been put on analysing why people behave in a certain way in many different aspects of life. Sustainability and environmental protection has started as early as in the 60s, but it was not until the early 90s that corporations showed serious attempts to turn towards greener business practices. Various researchers have highlighted the tremendous responsibility of companies and the role of marketing for a more sustainable society. Furthermore, it has been noted that values tend to be the base for environmental conduct, be it awareness, concern, worldview, attitude or behaviour itself. In general, it looks like that the more a person feels connected to nature, the less lik…